And in spite of going after boys for 30 years it still has a large and devoted female fanbase. Transformers doesn't need to CHANGE exactly, it just needs to be more inclusive. More female characters, more female toys, more character development, but still lots of explosions and violence and big metal robots smacking up other big metal robots sometimes with smaller metal robots because girls love that shit. I really do think MTMTE is the clear example of what needs to be done, just with more fembots in the mix. Transformers already is for young girls, the only reason why more young TFPrime or Rescue Bots fans don't transition to being full collector-fans is because it very rapidly becomes a boys only club, you go from having Arcee (and Miko) amongst a half dozen guys to having Arcee (and now the other three) amongst hundreds of guys, and no toys in stores, no sign at all that girls are supposed to like this stuff. But they do anyway, they just don't buy as much as they otherwise would or get involved as deeply.