SDCC is rapidly approaching, and IDW has made public their schedule - including multiple Transformers-related events: Keep an eye out for news as it comes in!
Looks like it. Comic does come out the first day of comic con, so It's kinda understandable. Couple that with it getting a lot of insider buzz,and it's first issue already selling out. Comic may be devisive amoung TF and GI JOE fans, but the larger comic buying community seems to be very interested in it.