This is exactly right. I wanted to suggest to my friend that they read the IDW stuff, but it's near impossible to do. Telling someone to go back and read the -Ations (which were meh), Stormbringer and the Spotlights, then AHM and Costa's Transformers, along with Maximum Dinobots and Last Stand of the Wreckers, all just to get up to when the comics are really worth reading is a big ask. Heavy continuity (and that's why TF comics are, heavy continuity) are a burden and a reward. The company and the comics will benefit from a fresh start.