I def agree. It happens with a lot of things. Batman. Sonic. Mario. Mortal Kombat. After they realize the 'Hey you know what we should do? change everything! And lets constantly tell them this is a fresh new take that really gonna be cool!' and then it slowly backfires over time. Because it lost what made it thing in the first place. Don't create a new universe, when you can expand in the already established one, or change anything to pander.