Hasbro is in a rough spot financially. Action figure sales are down apart from a few brands. They are still trying to build their media brand to either be big enough to make up for toy sales losses or to be big enough for a media company to buy/merge with them. Until things change, they're going to be very conservative with Transformers, since it's a brand they own and they are still making money on. Hense G1 everywhere. It's sales are rising as a result, so they're happy with the current approach.