Hot Wheels X Transformers Official Announcement

Discussion in 'Transformers News and Rumors' started by RePUGnicon, May 9, 2024.

  1. Smitty.1981

    Smitty.1981 Well-Known Member

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  2. RodimusRex

    RodimusRex Well-Known Member

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    I'm not sure any specific fees are involved.

    The two companies entered into a two way mutual IP sharing deal a year ago because the toy market is that dire. It's just taking longer for us to see more tangible results.

    At a minimum, I'm guessing they have matching royalties cancel out but this was a strategic "try to save one another's ass" move.
     
  3. AcademyofDrX

    AcademyofDrX BM & IDW2 apologist, team clear windows

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    I think that's an overly dire perspective. Several toy brands use other toymakers' licenses now like Lego and Jada as discussed earlier. Mattel has been riding high on the Barbie movie, though the partnership was in the works well before box office returns came in. I think the bigger deal is what I was saying earlier, that all of these companies have their own lanes, and IP is still the best way to sell something--even when it's someone else's IP.
     
  4. ZapRowsdower

    ZapRowsdower Selling oddities in a shack. In the woods.

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    No joke, Hasbro is looking to outsource toy production now. Why? You guessed it: declining sales. Why take the inventory production/storage risk when you can collect a fee for the license?

    Hasbro no longer makes Playskool toys themselves, for example. When they are having trouble selling pre-school stuff, things are bad in the toy industry.

    Hasbro is testing the viability of other toy companies making TFs... meaning they can cut jobs or downsize their TF dept soon (last earnings call was all about cutting costs amid declining sales!). I wonder if they would consider actually hiring 3P studios as official licensees in the future. We are getting very close to that point because we have a general lack of interest in toys PLUS inflation pressures cutting discretionary spending.

    In other words, the average family is cutting out toys before mobile games, today. Mobile gaming is more convenient for parents because in-game purchases don't require extra trips to the toy store.
     
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  5. Treadshot 2.0

    Treadshot 2.0 Action Master

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    Why is this thing so damn expensive? For that much money I could buy missing Link Optimus
     
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  6. Treadshot 2.0

    Treadshot 2.0 Action Master

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    I think the really big news here is that Hasbro officially licensed another company to make an actual transforming toy. As far as I know the only transformable toy that any licensee has made has been 3zero’s soundwave which came with a transformae ravage, Which they could get away with as a technicality because it’s an accessory
     
  7. AcademyofDrX

    AcademyofDrX BM & IDW2 apologist, team clear windows

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    There are certainly major headwinds in the industry, but the rest of your speculation is unfounded doomerism. A one-off collab for a die-cast brand when Hasbro doesn't make die cast cars has no bearing on Hasbro's commitment to transforming toys, where it has a stranglehold on the product class and the major brand. That's like saying Lego is in trouble because they have a partner for producing plush toys of minifigures.
     
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  8. Dormamu

    Dormamu I am Broot.

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    When you read a news post about diecast in Gary Chalk's voice..........
     
  9. AcademyofDrX

    AcademyofDrX BM & IDW2 apologist, team clear windows

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    Please read back, like, one single page
     
  10. theestampede

    theestampede Wandering Artist

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    That price, ouch. Looks wonderful otherwise
     
  11. Jeeaxus

    Jeeaxus J->E Translator, Comics Fan, Recent Collector

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    I was ready to lay down for this, but the 80 USD price tag is a fatal deterrent. There’s so much else I can get laying down that much for a Transformer.

    It’s cool, but I’m not a Hot Wheels fanatic and do not see $80 of fun or collecting satisfaction there.
     
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  12. bellpeppers

    bellpeppers A Meat Popsicle

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    I agree.
     
  13. Tekkaman Blade

    Tekkaman Blade Professor of Animation

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    First reaction.
    Why do I need a non transforming Hot Wheels figure?
    2nd Reaction
    It transforms? Okay now you have my attention.
    3rd Reaction.
    No Trailer?!!!!
    4th Reaction.
    Wtf 80 dollars?!!!
    For that it should come with the trailer!

    This is because their current CEO doesn't know how to run a toy company and is trying to change it from a toy company to an IP farm and gaming company. He started out at Xbox and is bringing over bad strategies from their gaming department. His main background is digital and he tried to change D&D market strategies more along the lines of a monetized video game, which backfired and he had to back off. Then they majorly changed and retconned years of lore to make it more modern. Now it's more or less in the toilet as a brand and he's taking the policy to the rest of the company as well now. He knows how to market video games not toys and it's starting to show in the end product.
     
    Last edited: May 14, 2024
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  14. Powerbomb

    Powerbomb pERceptor NOT pREceptor!

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    I want to see this Optimus pulling the ML trailer.

    They could have fixed the rifle too.
     
  15. saberconvoy

    saberconvoy Drifting around

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    This has the same energy of like Sonic being on a Nintendo system from back in the day. 
     
  16. Ultra magnus13

    Ultra magnus13 Well-Known Member

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    The trailer seems like a low cost way for them to increase the perceived value of this to try and justify the price.
     
  17. blazemongr

    blazemongr Well-Known Member

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    Again: they’re not making mass quantities of this item. They intentionally chose not to. They’re making a limited number for a limited audience of collectors.

    You are welcome to not like it, but I guarantee Mattel has an entire highly-paid marketing department that took a look at the manufacturing costs and the potential audience, crunched the numbers, then determined they could probably make more money at $80 than from a wider audience at $40.
     
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  18. Predakwon

    Predakwon ...Green Lantern's light!

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    Hmm, do I need this...?
     
  19. WishfulThinking

    WishfulThinking The world has moved on...we've always said.

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    Or, they could simply be operating on what they know their collectors will buy versus what Transformers collectors are willing to purchase.
     
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  20. WishfulThinking

    WishfulThinking The world has moved on...we've always said.

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    It's too small to pull a ML or reissue trailer.