I found this today at the Trowbridge branch of 'The Toy Shop' (part of the 'Toymaster' group I think. Anyway please see the attached image.

I love the packaging by the way, really shows off the bot mode well  

Also available was Deluxe Ironhide but I don't have a photo (couldn't afford both boo-hoo!).

 

Yeh its been on the tesco site with alot of other figures for about a week or so

 

And I think there's been a few in store sightings on the UK Sightings thread.