You fail to understand how stores work... Ollies ALREADY bought those toys from retailers at likely 140$ or so, and those retailers bought it from Hasbro at some lower cost. They now OWN the toys. Whether they can sell them at 150 or 40, Hasbro did not lose anything in this transaction. What, you thought Hasbro is only getting paid once the actual toy is sold? If econimy worked like that they would have gone bankrupt ages ago. If retailers could return unsold product, I couldn't have found a toy storehouse in Wien still full of unsold Transmetal 2 Optimus Minors and Armada Laserbeaks.