Really? Twice the price is your key to this hypothetical fantasy? Let's be clear, after this initial offering pulls in the majority of the people interested in a piece of this size and expense, there's no way a future run - even at the SAME price - hits even half the orders that the initial run makes. Double the price and you'll drop that to nearly nobody, not to mention that'll be the eBay (and therefore PayPal Credit eligible price to further hit those people who's primary issue was payment) price, further cutting into the pool of these potential second offering buyers. My comment about retail space only applied to shipping logistics - they don't get to simply ship a pallet here and a pallet there to retailer's distribution centers, but instead have to package and ship each item for individual shipment to individual buyers. That adds an entire (temporary) department to deal with that, multiple ones if you have multiple countries. And touching on what I said above about price - it's still not going to be the same cost either. Fixed costs that are spread out over item count means higher per unit cost with less units. Packaging costs (initial set-up costs) spread out over, say 2,000 pieces instead of 8,500 (just to make up some ballpark numbers) means a significant up-charge per item.