Discussion in 'Transformers News and Rumors' started by bearytrek, Jul 15, 2019.
Good for you.
What, that I proved Hasbro would have to spend almost nothing on a better box when it would supposedly make a worse figure?
good for you
Then go a head
Is there a box appreciation (or in this case, de-appreciation) thread we could move this discussion to?
Average cost of consumer product packaging is $1 for every $11 spent. That means Unicron’s packaging is about $52 of the total cost per figure ($575 before taxes). If 12,000 Unicron figures were made the the average consumer product packaging cost would be $624,000, significantly more than you estimated.
A Look at Packaging Costs
This same thing happened when I talked about his hands after his reveal and how something this price shouldn’t have only one point of articulation in each finger and hollow hands. Bunch of people came in talking about how I should just accept it, and then Hasbro fixed the hands and added articulation, which back then was said to “increase the price by $60”. I am looking forward to the figure and owning it but dam is it frustrating having everyone be in the “eh” attitude with something that’s half a grand.
And as I stated, looking on a site that sells packaging, you can order 15k for less. It’s almost certainly not cheaper for me to buy a higher quality box than a large company like Hasbro.
I’m just relaying what a google search of the subject turned up, which contradicts what you are saying. The truth is neither of us knows how much packaging would cost for hasbro
That is true. And I’m personally just going off how 3p box sites make the cost of each box cheaper the more you order, so it shouldn’t be anywhere as costly as some think it is.
I'd buy one from you
I guess the figure must be doing something right for conversation to be focused on the packaging!
Mind posting a link to the service that you're citing? I feel like there's a good chance you've missed a step or something in there, to be getting such favourable quotes.
A cursory search of my own for custom packaging services doesn't turn up anything nearly so great. Most of the full-colour printing is only available for smaller-scale packaging, like store display boxes. Larger shipping-style boxes might have only basic colour printing, but not glossy, high-colour images. Nothing matches to Unicron's extreme dimensions.
And a big reason I call shenanigans is that the cost of printing is not scalable. The ink will be a volumetric cost. It can't be gotten for significantly cheaper because you use more of it at once, in the same way you don't get a discount on gas if you buy 10 gallons, compared to 1 gallon.
Well, now you have a side business, contract out a company to manufacture custom boxes for all those who have desire to own one.
sounds like there's a fight in here. a... boxing match.
I'd post that gif if I could be arsed finding it...
But I definitely see what you did there
Flog that man!
Everything is wrong with that link. There is no correlation to the cost of an item and the packaging cost. Below a certain retail price, it may become unprofitable to use a type of packaging, but $1 to $11 is nonsense. I made a limited run box for a special order product that cost $550. That box cost $28 per unit and was one of the most expensive boxes the company that produced it ever made. If I ran an order of 10k units, the cost would have dropped to $15.
You can find a $100 item using a $1 box and a $20 item using a $5 box. Apple uses the most expensive packaging of almost any consumer product company, but that is because they are selling you a phone for $1000 that cost them $100.
The packaging for a screen shield costs far more than the actual sheet of plastic.
Hasbro could shave $3 off the retail price of a Deluxe Transformer if they went back to a blister card, but they want you to pay $20 and people think that a box means the product is higher quality.
I can easily get you to pay $50 for a $20 product by making a really nice box.
Uprinting. Using their shipping box option and with the same dimensions as the haslab box, Its $39+ shipping for one box, and its $13.88 per box when you scale it up to 15,000. Glossy ink is included in those prices.
The link posted is not a mathematical scalar. It's just a rough guideline/average of what you'd typically see on store shelves.
Well, there's one way to find out that should work. Design a box, find a company, get a quote. Get a few quotes. Quotes are typically easy to obtain.
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