Hasbro to Webcast Fourth Quarter and Full Year 2016 Earnings Conference Call (NASDAQ:HAS) Hasbro to Webcast Fourth Quarter and Full Year 2016 Earnings Conference Call | Business Wire
"Our marketing department theorized we could have made a markedly higher profit on the Transformers franchise toyline in the second half of the year, but we decided to not ship any to stores for consumers to actually purchase so we're going to have sub-optimal performance in that sector of the business during those months."