See, THIS is why I'm convinced Hasbro has no fucking idea what they're doing with the franchise. At no point did they ever say "Yeah, the movies in terms of QUALITY are shit, bt we're actively trying to fix that." All they said was "The movies continue to make a shit ton of quap, and as long as this dead horse keeps spitting out money to fund our cocaine habits and pay the Thai lady-boy prostitutes we hire on every business trip, we'll keep beating it (the dead horse, I mean)". This is the biggest problem with movies in general - executives think they've got the right to tell a story, and they don't. They're cocaine-fueled morons who are scared shitless when their quarterly margins drop a fraction of a percent. It's even worse with Hasbro, who literally don't give a shit if the movies suck. That's why Marvel is so successful - the people who run the show actually DO care if the movies are good and make sense. Hasbro doesn't - they only care about how much money they make. I hate to sound like the barista who served you your coffee this morning, but maybe MONEY ISN'T EVERYTHING. Maybe if the people who run Hasbro actually give a shit about making a quality product that ISN'T plastic (and let's face it, they don't care about that either anymore. The RID line is some bullshit), then maybe Transformers wouldn't be the go-to example whenever people want to mention a heartless and soulless action movie, and maybe they'd make a product that lasts longer in the public's heart than two or three weeks. Point is, Hasbro needs to auction off the film rights to Transformers to an outside source, cause they keep fucking up.