Hasbro Enlists GroupM For Media And Advertisements

Discussion in 'Transformers News and Rumors' started by SilverOptimus, Feb 1, 2020.

  1. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

    Joined:
    Feb 12, 2009
    Posts:
    10,521
    News Credits:
    53
    Trophy Points:
    312
    Likes:
    +10,184
  2. Kenucme

    Kenucme Yes, I'd get that one too

    Joined:
    Jan 3, 2005
    Posts:
    1,792
    News Credits:
    7
    Trophy Points:
    267
    Location:
    Virginia
    Likes:
    +34
    Ebay:
    228F1B80-EE9C-4E73-9D12-354E1F11246F.jpeg I wonder if this has anything to do with the recent post on the BotCon (Official) Facebook page.
     
    Last edited: Feb 1, 2020
    • Like Like x 1
  3. Lore Keeper

    Lore Keeper Well-Known Member

    Joined:
    Dec 17, 2017
    Posts:
    1,349
    Trophy Points:
    197
    Likes:
    +1,858
    Instagram:
    YouTube:
    Oh what? This is intriguing...
     
  4. Purple Heart

    Purple Heart Pure Passion

    Joined:
    Aug 29, 2011
    Posts:
    28,252
    News Credits:
    12
    Trophy Points:
    357
    Likes:
    +29,114
    I think something is happening with Botcon, whether it’s Pub or Hasbro I have no clue, but it’s clear something is stoking the coals.
     
    Last edited: Feb 1, 2020
  5. Phil Bond

    Phil Bond Well-Known Member

    Joined:
    Dec 26, 2006
    Posts:
    392
    Trophy Points:
    192
    Likes:
    +720
    I hope this doesn’t mean they fired their Facebook people. They’re pretty good sometimes. For corporate social media, they’re very above average.
     
  6. Alexander Fedorychev

    Alexander Fedorychev TonTon: Revealing All Kingdom Figures Tomorrow!

    Joined:
    Apr 23, 2018
    Posts:
    2,927
    News Credits:
    9
    Trophy Points:
    222
    Location:
    Pittsburgh,Pennsylvania located on Cybertron
    Likes:
    +3,029
    Please don\'t remove the Instagram social media page, I\'ve always enjoyed seeing the posts
     
  7. Gumblor Gimbles

    Gumblor Gimbles Norn' Ironhide

    Joined:
    Aug 7, 2019
    Posts:
    2,809
    News Credits:
    5
    Trophy Points:
    202
    Location:
    Your Attic
    Likes:
    +14,066
    If they change their Instagram account in any way, we riot.
     
  8. Mobb One

    Mobb One Godmaster

    Joined:
    Jun 8, 2008
    Posts:
    2,727
    News Credits:
    2
    Trophy Points:
    262
    Location:
    Manhattan, NY
    Likes:
    +1,528
    Interesting. I used to work at OMD in 2014. Discovered they had Hasbro's account, tracked down the account manager and had a conversation with him.

    Some takeaways from the discussion:
    Little to no marketing put into generations (at the time) as all efforts were concentrated on the movie lines. This was because Hasbro knows parents are generally indifferent to movie vs generations toys and will just buy whatever; kids will demand movie toys. Hasbro was very aware of the collector community and also knew they'd have the support of the community no matter what was spent on marketing...hence very little was spent on generations.

    At the end of the conversation he gave me a leader AOE grimlock.
     
    • Like Like x 1