Hasbro Enlists GroupM For Media And Advertisements

Discussion in 'Transformers News and Rumors' started by SilverOptimus, Feb 1, 2020.

  1. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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  2. Kenucme

    Kenucme Yes, I'd get that one too

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    Ebay:
    228F1B80-EE9C-4E73-9D12-354E1F11246F.jpeg I wonder if this has anything to do with the recent post on the BotCon (Official) Facebook page.
     
    Last edited: Feb 1, 2020
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  3. Lore Keeper

    Lore Keeper Well-Known Member

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    Oh what? This is intriguing...
     
  4. Purple Heart

    Purple Heart Pure Passion

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    I think something is happening with Botcon, whether it’s Pub or Hasbro I have no clue, but it’s clear something is stoking the coals.
     
    Last edited: Feb 1, 2020
  5. Phil Bond

    Phil Bond Well-Known Member

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    I hope this doesn’t mean they fired their Facebook people. They’re pretty good sometimes. For corporate social media, they’re very above average.
     
  6. Alexander Fedorychev

    Alexander Fedorychev Yeah!

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    Please don\'t remove the Instagram social media page, I\'ve always enjoyed seeing the posts
     
  7. Gumblor Gimbles

    Gumblor Gimbles Well-Known Member

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    If they change their Instagram account in any way, we riot.
     
  8. Mobb One

    Mobb One Godmaster

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    Interesting. I used to work at OMD in 2014. Discovered they had Hasbro's account, tracked down the account manager and had a conversation with him.

    Some takeaways from the discussion:
    Little to no marketing put into generations (at the time) as all efforts were concentrated on the movie lines. This was because Hasbro knows parents are generally indifferent to movie vs generations toys and will just buy whatever; kids will demand movie toys. Hasbro was very aware of the collector community and also knew they'd have the support of the community no matter what was spent on marketing...hence very little was spent on generations.

    At the end of the conversation he gave me a leader AOE grimlock.
     
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