Hasbro Confirms new simple toys for AOE!

Discussion in 'Transformers News and Rumors' started by fallen_revenge, Jan 19, 2014.

  1. fallen_revenge

    fallen_revenge Movie News Addict

    Joined:
    Mar 4, 2009
    Posts:
    3,913
    News Credits:
    52
    Trophy Points:
    322
    Location:
    Cybertron
    Likes:
    +877
    Facebook:
    Twitter:
    Instagram:
    YouTube (Legacy):
    Link: Hasbro Confirms New Look and Simplified Design for 'Age of Extinction' Toys - Transformers


    Article: But as the brand evolved over the years, the toys became more complex, some involving dozens of steps to complete a single transformation. In the eyes of Brian D. Goldner, Hasbro’s chief executive, they had lost their magic.

    “We’ve made incredibly sophisticated robots,” he said, “but it can be like a 1,000-piece puzzle.”

    Enthralled by the special effects in three big-budget “Transformers” movies that enabled the robots to convert in a matter of seconds, Mr. Goldner decided the toys needed to return to their roots. So he challenged his design team to reconceive them. Now, on the 30th anniversary of the brand, Hasbro is revealing a new look for the toys, including simple maneuvers that will complete a transformation with the push of a button or flick of the wrist.

    The remake of the line, which includes new branding and packaging, is meant to coincide with Paramount Pictures’ release of the fourth movie in the franchise, “Transformers: Age of Extinction.” Retailers will get their first look at the line in London this week at Toy Fair, an annual industry trade show.

    “Our retail partners, they are getting very excited,” said Joshua Lamb, the senior design director for the toy line. “This rethinking of the brand is setting the stage long-term.”

    The toys are expected to land on retail shelves in May, a few weeks before the release of the movie. Hasbro says it will build on the promotion for the movie with a marketing campaign of its own that will include ads on television and in theaters as well as on digital platforms, like mobile and social media.
    [...]

    Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.
     
  2. Jazz210

    Jazz210 Est.2011

    Joined:
    Jan 26, 2011
    Posts:
    4,584
    News Credits:
    6
    Trophy Points:
    262
    Location:
    Autobot City, San Antonio,Tx
    Likes:
    +2,135
    Ebay:
    AoE Optimus Prime package look

    We have a clear look at AoE Optimus Prime in package
     

    Attached Files:

    Last edited by a moderator: Jan 20, 2014
  3. eagc7

    eagc7 TF Movieverse fan

    Joined:
    Jun 7, 2009
    Posts:
    24,158
    News Credits:
    37
    Trophy Points:
    362
    Location:
    Guatemala
    Likes:
    +3,842
    Ebay:
    Twitter:
    Instagram:
    YouTube (Legacy):
    Tumblr:
    i am okay with it. i prefer easier transformations over the complex ones
     
  4. Rumblestorm

    Rumblestorm Well-Known Member

    Joined:
    Jan 26, 2013
    Posts:
    4,754
    News Credits:
    8
    Trophy Points:
    262
    Likes:
    +7,184
    Looks like another Optimus figure.
     
  5. Fallout

    Fallout Banned

    Joined:
    Nov 26, 2011
    Posts:
    18,578
    News Credits:
    3
    Trophy Points:
    337
    Likes:
    +23,663
    hopefully everybody reads the "smash and change" bit before freaking out at the simplicity...
     
  6. JaZzPrImE74

    JaZzPrImE74 Sub to my YT Supreme J

    Joined:
    Jun 20, 2013
    Posts:
    9,280
    News Credits:
    7
    Trophy Points:
    287
    Location:
    In my Corvette
    Likes:
    +2,097
    I hate you hasbro!!!!!!!!!!!!!!!!
     
  7. eltonlin98

    eltonlin98 F.T.C

    Joined:
    Feb 27, 2011
    Posts:
    7,407
    News Credits:
    11
    Trophy Points:
    282
    Likes:
    +15,598
    Yo I'm going to be straight up honest, before I even saw the Optimus figure in detail, I thought it was Transformers Prime Voyager Ultra Magnus in mock packaging.
     
  8. fallen_revenge

    fallen_revenge Movie News Addict

    Joined:
    Mar 4, 2009
    Posts:
    3,913
    News Credits:
    52
    Trophy Points:
    322
    Location:
    Cybertron
    Likes:
    +877
    Facebook:
    Twitter:
    Instagram:
    YouTube (Legacy):
    Already posted :)  LOL
     
  9. MechaV

    MechaV Not as bad as you think.

    Joined:
    Jul 12, 2009
    Posts:
    1,683
    News Credits:
    12
    Trophy Points:
    126
    Likes:
    +15
    Before everyone gets their panties in a twist - remember THEY ARE RELEASING MOVIE FIGURES IN THE GENERATIONS LINE.
     
  10. NoahOfTheBoro

    NoahOfTheBoro Is A Turtle

    Joined:
    Feb 11, 2013
    Posts:
    164
    News Credits:
    3
    Trophy Points:
    56
    Likes:
    +5
    Hopefully there won't be a million shelf-warmers to go with this...
     
  11. Jazz210

    Jazz210 Est.2011

    Joined:
    Jan 26, 2011
    Posts:
    4,584
    News Credits:
    6
    Trophy Points:
    262
    Location:
    Autobot City, San Antonio,Tx
    Likes:
    +2,135
    Ebay:
    This seems to be like the "upscale" cyberverse type of simplicity lol
     
  12. Ømnidrive

    Ømnidrive Stop.....think......fart.....and keep on going

    Joined:
    Oct 6, 2011
    Posts:
    11,351
    Trophy Points:
    322
    Likes:
    +146
    I think it should be complex but easy............like cyberverse........if that makes sense
     
  13. Philip164

    Philip164 Board Member

    Joined:
    Apr 26, 2010
    Posts:
    2,887
    News Credits:
    3
    Trophy Points:
    262
    Likes:
    +1,132
    Up-scaled Bot-Shots... Pass
     
  14. Fallout

    Fallout Banned

    Joined:
    Nov 26, 2011
    Posts:
    18,578
    News Credits:
    3
    Trophy Points:
    337
    Likes:
    +23,663
    guys, that's the smash and change subline. the equivalent of FAB. chill.
     
  15. Jetbolt

    Jetbolt Maximal Air Commander

    Joined:
    Dec 6, 2009
    Posts:
    23,498
    News Credits:
    25
    Trophy Points:
    382
    Location:
    Pluto
    Likes:
    +53,908
    Ebay:
    Instagram:
    Flickr:
    YouTube (Handle):
  16. OOSnake

    OOSnake Well-Known Member

    Joined:
    Jan 11, 2012
    Posts:
    736
    Trophy Points:
    101
    Likes:
    +4
    Me too, they look really, really similar. I was going to make a joke, until it showed a larger version of the picture.
     
  17. Chainlink

    Chainlink No real than you are

    Joined:
    Aug 14, 2013
    Posts:
    3,717
    Trophy Points:
    262
    Likes:
    +5,726
    Twitter:
    Instagram:
    Tumblr:
    At least we're getting complex figures to go alongside the simpler ones. If the simpler ones are like the Prime RID toys, I'll be cool since I kinda liked those figures.
    The "flick of a wrist" and "push of a button" part scares me, though... I want to do something. But I assume that's for the FAB or the equivalent.
     
  18. TheTFReview

    TheTFReview XboxLIVE: kpeek

    Joined:
    Aug 22, 2010
    Posts:
    1,612
    News Credits:
    13
    Trophy Points:
    147
    Likes:
    +36
    Ebay:
    Looks like another Hasbro line to skip. Seriously, the eff is the point in being a transformers collector if I can barely tolerate any official transformers products.
     
  19. OptimalAlex

    OptimalAlex Member

    Joined:
    Jan 11, 2014
    Posts:
    12
    Trophy Points:
    21
    Likes:
    +0
    Yay! Now, if they could only make sure the cast of robots in the movie don't look soooo butt ugly... :/

    I prefer the simpler tranformations to those that take an hour and have limbs and heads that snap off so easily in the process. A big 'thank you' from me to Hasbro, though I guess I shouldn't get too excited about the figures since they weren't released yet....

    ****I retract what I said above. Though I hate how the movie robots look and how ridiculously long some of the toys incarnations have gotten, a one step Transformer is a lot worse. In my opinion.
     
  20. Rumblestorm

    Rumblestorm Well-Known Member

    Joined:
    Jan 26, 2013
    Posts:
    4,754
    News Credits:
    8
    Trophy Points:
    262
    Likes:
    +7,184
    I know it should be easy, but this is just ridiculous. Kids arent this dumb.