Hasbro Comments On Transformers Franchise At The 28th Annual Goldman Sachs Communacopia Conference

Discussion in 'Transformers News and Rumors' started by SilverOptimus, Sep 18, 2019.

  1. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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  2. Lovecraft

    Lovecraft Blue=Sarcasm; Purple=Snarkcasm

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    Tldr... \'if you take the time to give a shit and coordinate good content and products people will pay for them\'

    also, the sky was blue today!
     
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  3. cybertronbeast

    cybertronbeast Well-Known Member

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    Okay, that's a lot of business talk... but I don't feel that anything was really said.
     
    Last edited: Sep 18, 2019
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  4. Ikkstakk

    Ikkstakk Well-Known Member

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    In related news, "CEO-speak" is now being considered for registration as an official language distinct from English.
     
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  5. convoy84

    convoy84 misses you like the deserts miss the rain.

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    This is my attempt at translating Goldner's corporate speak:

    "With the Transformers IP, the money is definitely in the movies. However, to max out our return, we have to also consider our ancillary facets as well and time everything with parties in other countries who may want a big tentpole movie to advertise, and Bumblebee was produced with that in mind. Both Bumblebee and the previous films presented lessons to learn in that field, and we've taken those lessons to heart to ensure that the fans still wanna be associated with the franchise and that the franchise will still be financially feasible 20-30 years down the line."
     
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  6. Night Flame

    Night Flame TFW2005 Supporter

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    But you repeat yourself. . .

    That was seriously painful to read. I get that he's speaking to big business movers, but surely even they prefer to hear real talk, wouldn't they? This looks like it was generated by a business speak meme generator.
     
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  7. TFXProtector

    TFXProtector Well-Known Member

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    "We've found a way to milk wallets as much as possible for the foreseeable future. We were okay at it, before, but now we know to lube up the teets before yankin' them to get the max. So, here's the balm. Get tweakin'."
     
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  8. artiepants

    artiepants Transformers '84!!!

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    WOW. i mean, i dwell in the realm of BS-marketing double-speak on a daily basis, and that made even my head spin.
     
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  9. Shepard Prime

    Shepard Prime Autobot and N7 for life

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    That's about right. You left out the part where he kind of admitted they were boneheads and undervalued their IP with Paramount but that's not sonething they'd ever admit to plainly and without doublespeak so spot on translation. :D 
     
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  10. B u m b l e b e e

    B u m b l e b e e Bumblebee

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    Instagram:
    Brian Goldner:

    Me:
    [​IMG]
     
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  11. Haywired

    Haywired Hakunamatatacon

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    TLDR, wanna make TF movies? Since now you ain't gonna fart without Hasbro's approval.
     
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  12. crazyfist1979

    crazyfist1979 Well-Known Member

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    As April O'Neil said to Chief Sterns in the 1990 Teenage Mutant Ninja Turtles Movie... 'Hmm... I'm not sure I understood all that. Would you mind repeating that... in English perhaps...'
     
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  13. misfire19d

    misfire19d Geewunner with some cash to buy toys

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    Who the hell says “calendarize”?
     
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  14. WishfulThinking

    WishfulThinking "Don't touch it! It's Zvil!"

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    That's close. but I'll break it down further:

    Mr. Goldner: “Yes. When you talk about Transformers obviously the economics there is in the film business. This means their best sales comes from movie tie ins. But overall, if you just look at the concept of being able to get the franchise economics for your stakeholders Explain to the shareholders of the company that sales will dip in non-movie years and peak in movie years and also being able to calendarize increasingly to lineup with your global retailers Arrange to move product with different countries' retailers in accordance to their movie release time frame ; who are also looking through their entertainment councils for best in class entertainment [I'm assuming this is about China having a government sponsored entertainment committee?] that helps to inform more of their omni-channel efforts, more departments at retail, how many departments can we inform and bring to life by our property and we saw that with Bumblebee [movie] We are globally expanding the brand beyond just toys for movie tie-ins and we did that with Bumblebee.

    When we co-developed and co-produced that film, we were able to pick a window that we thought was quite good with our partners at Paramount.
    Self explanatory. We were able to activate many, many categories. Some in toys, many through licensed products, and then of course in gaming as well; as we have those assets. Hasbro was able to push their own expanded line-up of product that didn't rely on second party licensing [such as the Transformers card game, etc.]

    So, as we go forward we see the opportunity to own more the franchise economics because the first deal we did, that took us nearly five years to create back in the early 2000, was the Transformers deal.Hasbro wants to continue having more control of their Transformers franchise by doing extensively more first-party products to support their movies, including being heavily involved in the movie production.

    We have learned something over the last 12 years about what the value is of our IP.The past 12 years taught us that we need to do more first-party product. Our shareholders should benefit from that. Obviously bringing on these capabilities in TV and film, I think it’s something people are now understanding of how that helps to accelerate these efforts, to monetize these efforts, and then to bring them across the blueprint. Shareholders now understand the benefit of using Hasbro-invested TV and movies even more going forward to push our product. Increasingly going after that fan-economy and activating for brand-relevance and resilience. We're going to spam the hell out of G1 Optimus Prime, Movie Bumblebee, Windblade, Evergreen Megatron, Starscream and Soundwave going forward.
     
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  15. Beastbot X

    Beastbot X Eye-Goon > Perceptor

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    I'll just leave this here...






    (No, it's not real.)
     
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  16. AOEGalvatronRox

    AOEGalvatronRox Collector

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    Spot in translation. However what I got from that last part about the fan economy is that they’ll continue to spam G1 for awhile longer. That’s what I fully expect and I’ll be surprised if it doesn’t continue happening. I’m actually waiting for the day when even the hardcore G1 fans grow tired of the same G1 designs being released again and again and again. Of course, since G1 continues to be the face of Generations, even after 7 years, I can’t see that happening in the foreseeable future.
     
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  17. SilverOptimus

    SilverOptimus Movie News Monster Moderator News Staff

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    Perfectly done. That's exactly what it was.
     
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  18. ZapRowsdower

    ZapRowsdower Offensively Off-brand

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    I like how the last bit JUST BARELY mentions fans! :lolol 

    Hasbro, let go. It's okay to acknowledge the large fan base that lines your pockets. Your investors WANT to know you have loyal customers. You are not breaking any code of conduct by mentioning your TF fans. I realize you hate to admit that there's a core ADULT audience that buys your product (for themselves! :eek: ), but this is the year 2019, and the term "Collector" is a thing now.

    Also, I'm not sure how much "learning" was happening when they used the same director and same-movie-plot-contrivances for about 6 different movies over the last decade. LEARNING is when you hire someone new for Bumblebee - if anything, I'd say it took over 10 years to LEARN that it's good to try new things and let hack directors make explosions elsewhere. :rolleyes2 

    Don't ruin the joke by telling people it's fake! :lol  #ArtofSubtlety
     
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  19. WishfulThinking

    WishfulThinking "Don't touch it! It's Zvil!"

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    In their defense, the first four movies made money hand over fist for both Hasbro and Paramount - so it's understandable that the learning curve was a bit lengthy. The shareholders see green and say "Let's do that again!", possibly even forcing Hasbro's hand in spite of if they wanted to change things up. Sounds like the shareholders are now on board.
     
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  20. Shin Densetsu

    Shin Densetsu I WILL DESTROY YOU Super Mod

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    All I got out of this was:

    Movie tie-ins = money
     
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