http://www.kansascity.com/business/story/485481.html Take a look at this article as it mentions Transformers a couple times. Apparently the guy who's taking over is one who changed Hasbro's direction back to focusing on core brands. I think if this guy is a big supporter of making the core brands bigger, than this can only benefit Transformers.
Hasbro's done really well the last few years, if I'm remembering quarterly reports right. Wonder what the deal is. EDIT: Oh, he's gonna be chairman of the board. Old boy is getting ready to play golf five days a weeks and still make seven figures. Good for him.
well lets hope that this younger guy keeps bringing the good stuff, and more of it. I also hope that they learned for the next TF movie to make way more toys than last time.
If Hasbro has released the animated and the Universe figures by now, that profit should have been more....
true. but that is probably a marketing strategy. by releasing in summer they are probably hoping to do what they did last year and extend sales for just as long as the movie toys have been on shelves at this point. if it were me in charge i would have released 3-5 toys in the tf animated line along with the premiere, and do a full release in june. but what do i know?
Goldner is also executive producer on the TF and GI Joe movies, so I assume he's seen as playing an important role in Hasbro's planned move from just toys to properties.