They weren’t sinking out of necessity. The owners euthanized a viable business based on self-serving nonsense in the financial sector. This is happening all over the place. Niche, specialty content has to be built on niche, specialty knowledge, not a bunch of know nothing investors who sit around watching Jim Cramer all day. I saw this not long ago with a video game publisher. The investors were breathing down their neck to do mobile, app based games. Problem is, their proprietary game engines and human knowledge were all desktop development oriented. The investors were foaming at the mouth because generalist analysts were saying mobile was the future and PC gaming was dead. This publisher would have had to invest in mobile gaming as if they were a new entrant and would have been forced to kill a bunch of profitable games to free up the capital to do so. Finally, the CEO/founder ponied up his own money to buy out the investors and go private. They killed their few nascent mobile initiatives and doubled down on core competencies in PC gaming. Everyone got big bonuses because they had a record year after being freed up from a bunch of micromanaging investors trying to steer them away from what they were good at.