There is something we can do. It's called not buying it until it goes on Rollback to a more appropriate price. And I don't think fans here don't understand price inflation. Most here would be down for $35 for a trailer-less G1 Optimus - which is more on point for inflation pricing when the original price back in 1985 was $20-23 WITH the trailer and $40 in 2001. BTW, the reason the Cyberverse OPtimus with trailer isn't selling is because it comes with an Optimus that was already offered - and that being one of the worst Optimus toys released in 2018.