Inflation is a very real thing that is happening to economies and nations across the globe, but there are many companies who are using inflation to drive artificial scarcity and using both as justifications for ridiculous price hikes that go far beyond the the increased costs to manufacture. Case and point. When there was a “gas shortage” in the US earlier this year, it wasn’t a cause of bad politics or an actual increase in the price of gas, the price of oil and gas was actually lower then normal. But Companies used global circumstances as an excuse to increase the costs of their product far beyond inflated production costs, and then most of them publicly reported having record high profits. Exxon and Chevron Made Record Profits as Gas Price Gouging Hit Californians | California Governor Pallone Demands Answers from Oil Companies on Record Breaking Profits Amid High Gas Prices Put simply. Inflation is real, but companies were using it as an excuse to price gouge. For a lot of companies it worked, temporarily as they saw record high profits, but now consumers are being pushed closer and closer to poverty as the costs of everything increases but the wages stayed the same and now consumers have less money to spend on non-essential items, which means the toy and entertainment industries will be the first to suffer as people can no longer afford nor justify the price of their products. Especially considering the quality of them, as well.