Frankly if collectors all played by the rules all those crazy colour prototypes from the BW to Cybertron days would have never seen the light of day so hey if factory thief's and clout chasing collectors want to do a deal on toys that are some times just heading for the shredder fine by me. Even if Hasbro sent out toys early I'd bet $100 the amount of TF collectors who got them would be low to almost zero. I'd all go to toy YouTube channels that will directly promote it to kids like that Ryans World they get millions of views a day and it's a direct avenue to a much larger customer base. Now if an online store wants to send the newest thing out as part of a sponsor deal, go for it. but it's going to be hard to beat the leakers.