Once you add on the price of the Nonef kit to make Optimus' trailer look decent that bumps his price up to 75.00 adding Toyhax stickers bumps the price up to 95 dollars. Whilst getting a proper gun for him will set you back another 15 to 20 dollars. That's 110 to 115 dollars for a accurate Optimus Prime. Now you don't need to buy that stuff but come on. I think a lot of you guys doth protest too much.