Actually I believe that these are designed by the Star Wars team, or at the very least by the American TF Team. As such, the resources from mainline TFs are hardly taken away by these Crossovers because Takara has no connection with them. If you look for these figures in stores, they are never placed in the Transformers section, but rather in either the Marvel Superheroes or the Star Wars sections. On the contrary, I actually think that Hasbro should put more effort into these toys, maybe let Takara have a crack at them. The resulting quality might be astounding. EDIT: Anguirus beat me to it. Good show!