As a theatre manager, I can tell you that a lot of parents DO rely on the rating system when making judgments about movies for their kids. When they see a PG-13, they'll ask me or other employees why it's PG-13. A lot of times, if they hear 'sexual humor,' they'll go ahead and pick something else. Abolishing the rating system won't do any good. In the states at least, the rating system is voluntarily used b studios, because not having it would probably make the government step in and do more regulating. I still don't get when parents take their parents to see a PG-13 movie with their 5 year old, and then complain about inappropriate content. "Well, yeah, I know it was PG-13, but blah blah blah." In regards to marketing...yeah, I don't think ROTF should be on during kids programming targeted at kids younger than 10...but I didn't see any, that I can remember. I have a 2 year old and a 5 year old, who watch things like Phineas and Ferb, Spongebob Squarepants, and other kids programming, and don't recall seeing an ROTF spots. This message board is rated I-12; safe for internet users 12 and over. The Fuzzy World is rated I-21.