Transformers has done some pretty.... unique thing to sell toys, and some people must try to explain the reason for them in fiction. So I've made I thread to do just that. Action Masters: Have you ever seen the commercial? "Who wants to give up the ability to transform to become more powerful?" Yeah. But maybe the Action Masters lost their ability to transform by some virus. And they used the name Action Masters to not feel like they're not freaks. A cure was found, but some Action Masters preferred being only robots. Like Kick Off, Mainframe, etc. while Optimus, Bumblebee, Jazz etc. went back to being normal transforming Transformers. Why Ultra Magnus is a white Optimus Prime in armor: Maybe there was a cloning experiment gone wrong, creating a sentient Optimus Prime clone. Then they both built armor to hide the secret. Then there coulld be a story where Ultra Magnus loses the armor and goes crazy, etc, etc, But that wouldn't fit into what we know as Ultra Magnus. Any other ideas? Anyone want to try to explain G2?