I’m confused: what is this license meant to produce?

 

Transformers and a Chemical Company, hmmm.
Transformium, anyone?  

 

Ok...so I\'m thinking transformers will be in their ads 

 

Maybe Hasbro is trying to relocate their toy production? All I've got.

 

Anyone else think Kevin Eastman was going to start writing TF comics for a second?

 

I thought the ninja turtles were gonna team up with the Autobots!

 

I have no idea what\'s going on

 

I know I did.

 

I guess this is similar to the Valvoline partnership they had a few years back?

 

Yeah, but that was to promote a movie. There's nothing to promote this time around...

 

I live near Eastman in TN. Whole area smells horrible. Luckily I don't live close enough to the stink.

They should have an exclusive Toxitron figure. He would fit perfectly.

 

It mentions Market Shares, is this to increase awareness amongst corporate entities of the TF brand? I don’t really know economics, but i doubt by “customers” the wiper fluid company is referring to promoting transformers to the people that buy their windscreen maintenance products.

 

Money for Hasbro? Maybe since they have borked the movies so bad, they'll just lease out the name to anyone with a bag of cash and we'll see the cap gun next. LOL

 

That’s exactly what went through my head...

 

The way I figure this...

1} What does Hasbro get?
There's no way that Eastman "introducing" Transformers to their customers - who buy chemicals - will result in additional toy sales. Distributors, retailers, and end-users of windshield glass products aren't going to react with "oh, gee, this Optimus Prime thing I heard about while ordering a skid of Rain-X, so I guess I'll order a skid of toys too". So what Hasbro is getting is: money.

2} What does Eastman get?
The right to "partner" with Transformers. As in, produce commercials and advertisement along the lines of "I'm Bumblebee, and I keep my windshield clean with Rain-X." A non-zero number of people will react positively to that and four more bottles of product will be sold.

Bottom line... it's a simple advertising transaction between two products that have no synergy. "I'm Michael Jordan, and I play basketball, so you should buy this brand of lettuce."

 

More likely the ad will be “bleep boop sqrizzz boop [Rain-X tagline plays through radio] bleep bloop” if it uses the live-action Bumblebee.  

 

I thought that too.

Would've been fun to see a TMNT X Transformers crossover.

 

Okay? Probably a commercial thing.

@Michael Payton Actually I think that's a pretty cool looking toy.

 

FUN FACT: Eastman Chemical is indirectly related to the Strong National Museum of Play in Rochester, NY, where the National Toy Hall of Fame resides. The company's founder, George Eastman (the same guy who founded Kodak) worked with Rochester businessman Henry Strong, which the museum is named after (Strong Memorial Hospital is named after him too).

It's a terrible shame that Kodak went down the tubes so far that they spun off Eastman Chemical back in the early 90s. Kodak had a horrible habit of spinning off the businesses that were actually making them money. And laying off their employees with their retirements plundered while the CEOs got golden parachutes   But I digress.