They should have designed it with the trailer cracking open and having all kinds of bits inside that attach to him instead of bolting the whole damn trailer to his back in butterfly mode. Damn thing even has antennae! I got my Supreme Devastator for around $40 a few months after it came out. And that one started at $100. I haven't yet seen what the starting price on this Prime is, although most likely it too will be $100, but it might be only $80. Considering this IS Optimus Prime they will probably manufacture a lot more of them than Devastator. I'm betting we see clearance prices on it within 2 months of release. Readily available too. A lot of folks said that about ROTF Devastator. It seems to never have materialized.