I think what you're going to get is a steady stream of quickly-recognizable "heroes" - characters that are recognizable to a young audience who might be visiting the G1, Beast Wars or Armada series for the first time. Outside of updating the G1 figures - for which we thank you, Hasbro! - I think a lot of this is keeping different "heroes" from the different toylines accessible and available to kids in a toy store. Same reason Star Wars toys succeed from a marketing perspective so well - I have no clue what series/line the Star Wars figures are on at this point, but I'd bet you that there's always a Han Solo, a Luke Skywalker, a Boba Fett, etc. on the pegs every year. Think about this from a marketing perspective - if kids get in to the current TV show (whether they're watching Animated or G1 or TF: Prime or whatever), they may go looking around on youtube for other Transformers TV shows. They find Beast Wars, Armada, RiD, etc. They want those guys. The first thing they're going to ask is "I want these guys. Mom, can we see if they're at the toy store?" ...on the other hand, obviously they're throwing fans a bone here and there - Straxus is proof enough of that. Whomever else that fits into that fanservice niche gets released - I think that's a mystery until we see news updates.