For figures do you prefer one over the other? I like villains more as they are usually more interesting. As I look around at my collection pretty much every line is like that for me. Not sure what, if anything, that says about me.
I like both equally. Good villains are just as important to me as their heroes. Also, since I only really collect figures of stories I follow extensively it's not really about looks for me, but about the background and stories of the characters. I tend to end up skipping both heroes and villains that I'm not familiar with story wise.
In most (read: not all) franchises, heroes get it all. They get the cool designs, there's usually a fair bit more of them than villains, and are better developed in fiction. So it's easy to like the heroes. That and my natural 'goody two-shoes' tendencies make my choice obvious. As far as villains go, many suffer hugely from likeability issues, especially in older franchises. Villains are depicted as ugly, mean, and dumb. Not to mention color-blind. And not giving a flying flark about fashion sense. I will say that some franchises are reverse on this. And villains get to be ultra-cool badasses while the heroes are generic and boring. I will say this though. The right villain is an immediate must-buy for my shelf. A collection of heroes posed in action ready shots or just hanging out together gets dull. The heroes need someone to fight. Someone who looks awesome and threatening, not silly and pathetic.
While I do like both, I collect more heroes than villains, for the various franchises I'm interested in.
For Transformers I love them equally but sometimes I find myself leaning towards the dark side or sometimes leaning to the good. I mostly collect Autobots because sadly Hasbro makes way more Autobots then Decepticons. For Marvel I prefer the heroes, besides Loki, Ultron, Venom, Magneto, & Mystique I don't find many of their villains endearing or memorable. Of course I think that reflects in my Marvel legends collection... Which is only helped by the fact that again Hasbro makes way to many heroes then villains.
My first custom figure is a villain. And not just any old villain, its CC himself... maybe I like the bad guys more after all... hmmm .........This^.............................turned into this^
Depends on the franchise for me. MOTU and Star Wars, love the villains way more than the heroes. Thundercats and G.I.joe, love the heroes more than the villains. Transformers, Marvel, and DC are the only franchise that get equal love.
Villains easily. Heroes are fine and all, but you get to have more fun from being a villain. Plus, they always look and sound cooler.
Decepticons tend to be cooler than Autobots (bigger, meaner, more inspired alt modes, kickass bot modes, better names with slicker backstories and personalities). Ditto with Cobra over G.I. Joe (the vehicles are sleeker and meaner looking than your standard military issue, and the costume designs tend to be flashier too). So I suppose I'm more a villains kinda guy.
If you collect a Good vs Evil type of franchise then of course both sides are equal. The problem lies when said company focuses on one side over the other, like McFarlane Toys making a lot of human characters in The Walking Dead line but little to no Walkers, or Bandai releasing all the Riders but no Rider villains. Heroes are cool of course, but what's a hero without a villain got against? It's good that Hasbro is balancing the Hero/Villain ratio when it comes to comic characters these last few waves, but not much when it comes to the movie characters.
I've always leaned more towards villains. I collect whatever I think looks the coolest, and to me, the bad guys usually win.
I tend to lean more towards Heros overall. My collection has many iterations of superman, spider-man, optimus prime, etc whereas Darkseid and the Joker are the only villains I have multiple of (ie, 2). I love me some Decepticons, Skeletor, Shredder, batman and Spider-man villains though. Still waiting on a Magneto I really want and I'm really hoping the Superman Animated Series line will deliver Parasite, Metallo, Darkseid, Lobo, Braniac, and Mongul.
Both equally...I can't imagine if my collection has all heroes and no villains or vice versa. Another line is Super Sentai or Power Rangers...most of them don't even have the enemy mecha or villains. The only villains they have are the villains that turn good later on...