Someone on the internet not understanding the difference between trademark, copyright and IP, and the different rules that apply to all of those things and which needs to be actively policed, whether that's actually possible if the violating company is in another country with murkier laws, and whether it's cost effective in the first place to do so? I am shocked, I tell you. Shocked. Still, regarding the argument that Hasbro don't own the copyright for a "red truck to robot" design isn't quite true. They certainly own the copyright for the 1984 G1 Optimus Prime figure and its related transformation. Saying that anyone could make a red truck that turns in to a robot is like saying anyone could make a toy of a character who was small, Canadian, and had claws that popped out of his hands. I believe (and I could be wrong) that the more similar they are to the "inspiration" the less legal ground they have to stand on. And I think you'd have a hard time arguing that Phoenix isn't the Sunbrow/Marvel Jetfire/Skyfire design.