There’s probably a wealth of geodata being generated by your mobile apps when you go on the hunt. Someone somewhere is probably assessing what drives foot traffic into stores and trying to leverage that somehow. Retailer exclusives like MPMs and G1 re-issues are probably aimed at a specific demographic income bracket, age group, and limiting online sales drives in-store traffic even further. They are probably able to determine to some extend how far outside of your personal geo you are willing to travel for the opportunity to purchase something perceived as “exclusive.” This is also probably not aimed specifically at us, but aggregated to judge the success of certain strategies or to inform future ones to drive foot traffic. This is how brick and mortar is fighting against online sales. Honestly, I would much prefer having the option to purchase online and pickup in store. I would much rather plan a trip around that knowing I have something good to pick up. It saves on shipping and probably would be better for the retailer in terms of logistics.