So we've now seen the hyped up Titans Return Fort Max drop from $150 to an impossible $55 in less than 6 months. Along the way it's sold for $100 and $75, both with free shipping, in not exactly isolated sales events. Who knows if even more discounts are yet to come? We've also seen a prototype for Titans Return Trypticon. Knowing how you were burned for jumping in or rewarded for stalling, how will this impact your decision making process in 2017? I'd appreciate if we could focus on that question rather than rationalizations for whatever you did with regards to Fort Max. Disclaimer: I sold Hasbro products at one time but have exited that market with absolutely no plans to return.