Putting aside QC issues horse: but still relevant), Hasbro has been doing a great job as of late in my book. Now I say my book, because I am not buying everything Hasbro. I am buying the generations figures. The stuff they are aiming towards the collectors as well. As a collector, I have to say they are striking the right cord with me anyway. Rhinox and Waspinator have been gorgeous figures. Whirl is stellar. Then you have the legend sized figures that they seem to be hitting home runs with. Cosmos, Swerve and Skrapnel are some of the most impressive figures I have bought from Hasbro in a long time. For that size class, they give 3rd Party a run for it's money. Then add on Metroplex, Blitzwing and Sandstorm/Springer and you have these constant homeruns. Before these releases I was ready to give up on Hasbro. I wasn't satisfied with most of their deluxes and all that they have been doing there. I am still not sure whats going to happen to future deluxes. But the more I see of non deluxe stuff the more I continue to enjoy the releases. So to me anyway, I think they are doing the job they announced this year. As a collector, I am happy I am being catered to. So I don't care about the over simplification of the movie line to attract kids. They did what they said they were going to do for me. So congrats Hasbro. I hope you are seeing the return on investment here. Now, just get the QC on point, and we will be all good. (You know I had to do it).