This is probably the reason why the prices of the plastic goods keep going up. Titan class Metroplex was $75 at Costco (only around for a couple of months), and now the Autobot Ark is what, $250? As one member had mentioned, Mocha may be a limited run, as it's not an omage to Arcee. All I can say is, if you really really want Mocha, get her now! Otherwise, you'll end up paying a lot more when the preorders end.