The point of the displeasure for the lack of the faction sticker, and the main play feature of the toy. I never meant that the sticker was the main feature of the toy, but it was the main component of the play mechanic. A refresher on how the toy was marketed: YouTube - Battle Beasts Commercial Apparently those of us who have voiced our displeasure here are not the only ones who found the importance of the play mechanic, as that is exactly how they were telling us to play with them. So it shouldn't be unheard of that I find much importance in it. What can I say, habits are hard to break! I see the point you are trying to make, but now I see we obviously played with these in different ways. And yes when I was a child, if a rubsign was lost from a Battle Beast I would no longer play with it. In fact I recall trading those ones away with my friends. I would usually be able to trade 2 without rubsigns for one with. I would always play with the whole "water > fire > wood > water" thing, but sometimes I would team up my fire guys with my Decepticons and Cobras, wood would align with my MOTU good guys, and water hung out with Joes and Autobots. In every scenario I played with them I always grouped them by their element affiliation (or source of power). But in the end I think they're important and you do not, and that's ok by me. I also love the original Headmaster toys and for all I know you could think they are ridiculous. I will admit that I was probably a little harsh in my first judgement with them, and I suppose these Battle Beasts are better than no Battle Beasts at all. I would like some sort of element affiliation though, and I completely agree on the need for some sort of fiction.