Bank of America says Hasbro could fall 34% due to company ruining ‘Magic: The Gathering’ card game

Discussion in 'Transformers News and Rumors' started by Fafnir72, Nov 22, 2022.

  1. Fafnir72

    Fafnir72 Well-Known Member

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  2. Warpshard

    Warpshard Well-Known Member

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    Here's a summary of the article from Reddit user BirdieParPar, since the article is behind a paywall:
    • Analyst Jason Haas downgraded the toy stock to underperform from buy as recent changes to the “Magic” cards brand amount to Hasbro “killing its golden goose.” The analyst also slashed his price target on the stock to $42 from $73. The new target implies downside of 33.8% from Friday’s close.
    • Haas also said he is “concerned” by the company’s decision to release a 30th anniversary set that includes four booster packs for $999. He said that is “excessively” high compared to a normal set pack’s $5 price.
    • Reprints can hurt the secondary-sale market because the packs include cards from the “Reserved List,” which is a group of cards Hasbro previously promised to never reprint. Some have argued its not a true reprint since the anniversary cards cannot be used in tournaments, while others say it doesn’t matter because their existence will still drive down scarcity and, by extension, value.
    • Businesses and collectors would sometimes purposefully hold packs to sell later at higher price as demand outpaced supply, he said, but that system is now collapsing due to production increases and the unexpected reprints.
    • He said the changing secondary market could push card collectors to “Pokémon,” “Yu-Gi-Oh!” and “Flesh and Blood” instead. Meanwhile, Haas said Hasbro could improve its outlook if it has a better slate of releases next year.
    • The stock dipped 6.2% in the premarket. It’s down 37.7% this year.
    • Hasbro didn’t immediately respond to CNBC’s request for comment
    As for the veracity of his comments, it seems to be centered mostly around an increase in supply to cards and reprints of older ones which will drive secondary prices down as a result. While the situation may be bad for him as an investor (and if it is, who gives a fuck about the financial woes of a Wall Street investor), it's probably acceptable or even a positive for the MtG community (I wouldn't know, I don't play). "Ruining" it is a bold claim when really it just means he gets less money.
     
    Last edited: Nov 22, 2022
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  3. Fc203

    Fc203 Jazz is a Pontiac not a Porsche

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    Never knew Wall Street was full of a bunch of magic the gathering nerds
     
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  4. Fafnir72

    Fafnir72 Well-Known Member

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    Product glut. Hope our TF hobby doesn't get contaminated with too much inventory with no demand.
     
  5. Novaburnhilde

    Novaburnhilde (´• ω •`)

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    Good.

    Maybe they'll take better care of their brands.
     
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  6. BlackHawkOmega

    BlackHawkOmega Well-Known Member

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    lol i had a feeling it was from some overreacting dumb ass

    wall street is such a fucking joke.
     
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  7. Rodimus Prime

    Rodimus Prime Sola Gratia, Sola Fide TFW2005 Supporter

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    Like legacy wave 1?
     
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  8. Novaburnhilde

    Novaburnhilde (´• ω •`)

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    Reminder that the majority of Reddit users aren't very smart so I'd take this guy's summary with a hefty grain of salt.

    Especially when money is involved.
     
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  9. Hoffman

    Hoffman Well-Known Member

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    Sounds like one guy who works for BoA who is an angry nerd who's just unhappy with changes.

    Stock predictions aren't usually based on such granular actions that don't really speak to broader company performance.
     
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  10. Obnimaz

    Obnimaz Well-Known Member

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    I was honestly surprised they think mtg is such a cornerstone of Hasbros income.
     
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  11. Shatterpoint

    Shatterpoint Neato

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    I'm sure putting the guy in charge of Magic in charge of Hasbro will have no negative consequences.
     
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  12. OCDChad

    OCDChad Well-Known Member

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    Why does having an original versus a reprint matter for tournaments? For play it's all about the function of the card. It could be a stick figure with a description on a piece of notebook paper. It does the same thing. It seems like they are paywalling tournaments to me.
     
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  13. fschuler

    fschuler Post Count Inflated With Hot Air TFW2005 Supporter

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    So...60 playing cards and four "tokens" for $999? Is that right? Lol... What in the fuck... I hope I'm misunderstanding something here...
     
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  14. Fafnir72

    Fafnir72 Well-Known Member

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    That bad?:( 
     
  15. ScientistMan

    ScientistMan Well-Known Member

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    It's an expensive gewgaw. Nothing more, nothing less.
     
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  16. Obnimaz

    Obnimaz Well-Known Member

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    I read about the actual 30th edition product, and it literally will have no effect on the game at all. It's no more dramatic than when Hasbro started reissuing G1 figures. They are not tournament legal, and they are similar to products MTG has made for decades. This whole thing is silly
     
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  17. Rodimus Prime

    Rodimus Prime Sola Gratia, Sola Fide TFW2005 Supporter

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    G1 Optimus wasn't being sold for $1k, either.
     
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  18. Onilink

    Onilink New day, new theory

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    No different from the Eternia situation: way to fuck off the fanbase with a celebrative playset that few people can afford, in a 17 euro toyline.
     
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  19. Rodimus Prime

    Rodimus Prime Sola Gratia, Sola Fide TFW2005 Supporter

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    60 random cards that aren't legal for tournaments. :lol 
     
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  20. G1 Cassette Hunter

    G1 Cassette Hunter Hunting the Elusive G1 Cardbacks

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    Pretty much every product assortment on shelf in Walmart & Target with exception of Tonkanator is just sitting there...for 6 months now here in MA