New 1/9 action figure line by Bandai. Very little has been revealed for now but from what we can see in this teaser, it seems like a higher end type of action figure (compared to SHF) with a mix of regular SHF-ish joints and silicone like material covered joints. It's purely speculation on my part but I guess this is what the seamless S.H.Figuarts project became. Also speculation on my part but Bandai revealed a new Pegasus Seiya figure project about two years ago. It looked very similar to this new teaser.