Via Union Transformex on Facebook we can share images of a very interesting itinerant event in Mexico: The Autobot Cinema Road by Hasbro Mexico. This is the beginning of the promotional campaign for Studio Series and the Bumblebee Movie in Mexico. The event started last Sunday 8th at the Walmart in Plaza Tepeyac, Mexico City. Big panels and toys of the Studio Series lines were shown, and a cool human-sized box of Studio Series Bumblebee for you to take a picture inside. Of course there were cars that resembled Optimus Prime and Bumblebee. The most interesting part came with the Optimus trailer. It could be used as a small cinema where they projected a special video with fragments and trailers of the previous live-action movies, a behind-the-scene interview with Travis Knight and the Bumblebee Movie trailer of course (in Spanish audio). A very nice and original way to promote the upcoming movie and the new toys at the same time. This will rolling out into different cities in Mexico during the next days. You can see the a video of the projection below and some pictures of the lucky fans.