I hear ya, but I don't think TF's are on par with GI Joe. Today's social climate alone is more friendly to the sci-fi that comes with giant rock-em sock-em robots, while the military doesn't always enjoy that same level of love. Besides, TF's have had 3 successful films as opposed to Joe's... films... Never mind an expanding 3P interest in Transformers that doesn't seem to exist for GI Joe. I bring up 3P because of how garage kits kept Star Trek alive for the major fans for Paramount to want to re-visit that franchise after it died in the 60's. Don't get me wrong- I have a special place in my heart for Joe and very much want to see a live action TF / Joe crossover, but I just don't think that the 2 can compare.