What i'm referring is the Outer box. The shiny smooth and thin cardboard feels like the CFL lightbulb boxes that you see in Rite Aid, CVS, Ikea, or Walgreen. It has that same smoothness and texture. I really don't know how to explain it but it feels really cheap in comparison(excludes MP grimlock) to Generation Voyager boxes or previous transformer line. Even the Generation legend/or deluxe cardboard feels much sturdy and higher quality cardboard than the AoE line. anyone else had this experience? or some just don't care.. :-D Although I don't buy any movie line TFs, I just want to point this out. just my 2 cents.