Will a New Report on China's American Film Fatigue Change Hollywood? At one time it was thought that China was such a growing film market that franchise fatigue just wasn't possible so Hollywood could always depend on the Chinese market. But an io9 story says franchise fatigue might turn into a problem for the big Hollywood action films. While it's way too early to say how well Age of Extinction will do at the Chinese box office it could be interesting to see if the trend hits the film or not.
AOE will end being a profitable success in the Chinese box office no matter what, the amount marketing there for AOE is too substantial to fail. It was an interesting read though.