I was in Target, looking for the exclusive 25th Anniv. G.I. Joe vehicles, and there was a girl in the toy aisle, going through the Star Wars figures. Her cellphone rings, and what was her ringtone? "More than meets the eye...robots in disguise..." I told her it was the coolest ringtone I'd ever heard, and she helped me find the Joe stuff I was looking for (since the employees were useless). Definitely need more female collectors in the hobby, and romantic/sexual connotations have nothing to do with it.