While Green Lantern, Captain America: The First Avenger and Transformers: Dark of the Moon have already been released this summer all over the world, Children's Advertising Review Unit (CARU) decided to flag the advertising for those films anyway. According to The Wrap, they contacted Motion Picture Association Of America (MPAA), saying "that advertising for “Captain America: The First Avenger,” “Transformers: Dark of the Moon” (both Paramount), and “Green Lantern” (Warner Bros.) had inappropriately appeared in venues where it could be viewed by children under age 13. All three films were rated PG-13 by the MPAA, yet according to CARU advertisements for both “Captain America” and “Transformers” appeared during broadcasts of the “Hole in the Wall” program on the Cartoon Network.

Director of communications at CARU says that ads were intentionally placed:

"When MPAA’s own review of advertising flags issues of violence and sexuality in advertising directed to children, that is certainly going to raise flags at CARU."


And the MPAA spokesman, Howard Gantman said:

"Generally, a few PG-13 rated motion pictures are considered by the Advertising Administration to be compatible with children's programs, based on the content of the movie, the advertisement and the program with which the advertisements are placed. And, in this case, the ads included approved advertising materials."


So, what do you think of all this? Share your thoughts below...

 

Remember when Terminator 2, Swamp Thing and Aliens got kids toys, and in the case of 2, cartoon series?

Anyway, by these guy's logic, what's stopping a kid from under 13 from seeing an ad for a PG-13 movie on a bus stop?

 

Well CARU is sure being technical. The DOTM CN ads were stuff like Sam working, Optimus flying and Wheelie on the dog. It's not like there was any PG-13 stuff in the commercials.

 

^these two.

 

These people are like what i call the unfun police.


Who cares if it's PG-13 it's the parents who chose to let their children watch the movies not the unfun police.

 

I think they are just making a mountain of a molehill.

 

Hell, I remember the 12 inch Alien doll being pulled off the shelves because the movie was "R" rated.
Plus, you're right, you can't stop kids frorm seeing ads all together.

 

The movie is rated PG-13, not R13 - so kids are welcome to view the film, should their parents consent and attend with them.

I see no issue with these ads being played.

 

My dad took me to see "R" rated movies when I was a kid. I wasn't scared for life or anything.

 

No way!

 

I remember that thing, got it for Christmas from my grandmother. It was my favorite toy for the longest time even though I had absolutely NO idea what it even was. 

 

CARU? More like CARUMADBRO, this is trolling at it's finest.

Picture?

 

This was over 30 years ago. 


But no...no pics, sorry.

 

Welcome to the No Fun Zone.

 

I watched the exorcist at two and found it funny...

 

who cares if the parent doesnt want them to watch the movie then dont watch it! it is not rocket science! kids these days look at graphic things like mags., movies,tvshows,ads/poster,games! its the parenting that needs to be in placed not the studio or movie thing!

 

The ads themselves are toned down for kid channels. I suppose it's still enticing kids to watch the movies, but parents have a lot of control on what films their kids can see.

I think most sexual innuendo would just fly over the heads of most kids, anyway. I can't believe how much I missed from cartoons I grew up with.
"I found Prince!"
"No, no, no, fingerprints."
".... I don't think so."
"Goodnight, everybody"

 

I think these parental councils are taking thing too far these days. I'm sure that I read somewhere that they criticized a tv show for allowing a character say ''I have to pee.'' The funny thing is that I've watched R rated movies since I was 4 and to be honest, I didn't even know what the f word was, so it flew over my head and I didn't use it until someone told me it was a bad word. The violence didn't seem so bad when I compared it to Star Wars. The only thing I wasn't allowed to watch was nudity, but the innuendo was ok. If you protect your children too much, they'll grow up and be shocked at how different the world is from Dora the Explorer.

 

CARU is a bunch of all intrusive morons who believe its their job to parent the children other then the parents.

Its the responsibility of parents to monitor what their children do. If they dont then punish them and give them a reason to.

 

I watched both of the Terminator movies, Robocopand the Conan movie when I was like 10 and there's nothing wrong me!

Seriosly kids are ******s nor are they that easity to scar for life!