I got this add in the mail this weekend. Seems Battle for Energon Kre-O set, which originally sold for $39.99, but was then discounted to $19.99 at K-Mart got another price cut. It's now $14.99. I was at the store, and they have an additional $5 off coupon stuck to the boxes, which brings the price down to $9.99. This set includes 2 Kre-O robots, 4 Kreons and a tiny bank playset! Some other stuff is on sale too.