Those model kits are for collectors, and besides, models kits aren't really that popular in the west anymore. These building brick sets are intended for kids.

 

This is so true. You used to go to any dept stores toy section and find model kits. Now they have disappeared. Along with the glue and paint.  

 

I really dig the minifigures.

 

To be fair, looking at the CGI models, by the time everything has deattached, moved, reattached, deattached again, moved and reattached somewhere else, this is pretty much how all the movie-verse characters transform. Why they didn't make all the movie characters into parts-formers in the first place and give us screen-accurate alt and bot modes is beyond me. It would've caused a bit of whinging but it would've solved a lot of problems engineering-wise!  

 

I really only want the heads for customizing.

 

That was my first thought about these figures... then I realized that the heads are mostly classics-style retools, and it probably wouldn't cost any more to just buy actual transformers and use ALL of them for kitbashing, rather than the heads.  

zmog