That would require marketing to accept that adults buy a significant portion of their product, and they won't do that (either because it isn't actually the case, or because corporate dogma forbids).

 

"With the production company Paramount Pictures delaying the release date, Hasbro is repackaging the toys while omitting ROTB branding."

I remember one user said that the delay is already communicated and being expected by Hasbro, wonder what will that user say right now.

 

Hasbro has a direct-to-consumer website, social media updates, weekly livestreams, periodic fansite roundtables ... who exactly do you think those are for?

Hasbro has consistently communicated to their investors that older children and adult collectors are an important demographic. I recall one deck said it was about 30% for the Transformers brand generally, and there are product lines across their franchises that are specifically developed with the collector in mind -- not exclusively for them, but designed to appeal to them. This is not controversial or subjective but verifiable. Marketing does consistently point out that not every decision that goes into a product is for adults, but they're usually explaining that while describing many other decisions that are.

The reason that marketing probably won't bother translating their industry communications for the fan community is that most of that stuff doesn't actually matter for us at all. We talk about it on message boards anyway, because we do that for literally everything a Hasbro employee says.

 

"Significant" is doing a lot of work here.

Also, they already acknowledge the adult market. That's all of the streams we've been watching since 2020.

 

I find it interesting that My Little Pony, while also being on The Hub, it managed to be a huge success unlike Transformers Prime

 

Because Faust designed it from the ground up to be a show that was entertaining for kids but also smart enough for adults to find enjoyment in it. There's a reason why it was popular amongst adults and created such a big fanbase outside of kids. Unlike what the brainlets who don't have a functional thought process might thing, there was a lot of value in that show, at least for the first three seasons. There's a reason why I dropped off myself. MLP:FIM was good until it wasn't, objective fact. The Brony fandom that grew up around it wasn't some random fluke.

 

And I assure you, MLP was also pirated. At one point, Hasbro's own numbers showed that 600,000 households were watching the Hub. Not even a million. Do you have any idea how astoundingly BAD that is? It's a miracle that any of it survived long enough to have a series, let alone a finale. I don't know whose idea it was to partner with Discovery on that crap, but look at what's happening with Warner Brothers and HBOMax, right now.

There's a reason The Hub, after many changes, became FreeForm and is on basic cable... Not enough people give a crap about TV anymore (even though that seems to be where entertainment is headed), and they certainly don't want to pay exorbitant sums to get cable just to watch a handful of shows.

It's stupid what cable costs, right now. It shouldn't be pushing $300.00 to get a modicum of decent channels, an internet connection, and possibly a landline. (Most people go for the wireless option if they're with Spectrum.) Just be glad The Hub weathered that storm back in the early '10s. Prime and MLP would've been canceled by now if it was happening right this moment.

 

I think my main argument was that while Prime ending was a combination of factors: between the budget skyrocketing beyond control, low viewership because of The Hub's low ratings. It's surprising that MLP, which was broadcasted in the same channel as Prime, it managed to be a success and continue long after the channel became Discovery Family.
Though granted, MLP must've been cheaper to make than Prime

 

Ah. I see. And I agree. I think traditional animation, even if done with a computer, is significantly cheaper than what Prime was. I'm surprised they had the funding to produce a show of its size/scale and episode run. 65 episodes, that's enough for Syndication. I'm surprised we don't see it in syndication. It could've helped pay for it, and more.

I'm not sure who decided on such things but they might need to go back to the drawing board before taking it to the CEO. (I'm not going to blame Goldner for the following reasons: 1.) He's not here to defend himself and I won't punch down on someone in his situation. 2.) He's not the only one running the show, not really. 3.) It's clear that Hasbro's still kind of dumb, even in his absence. 4.) He was the whipping boy when he was alive and took it all on the chin like a champ, so I raise a glass to the man.)

 

If I'm not mistaken, a lot of their 18+ Icon sets and Ideas sets are exclusive to Target stores in the US