The official Hasbro China Transformers Weibo account have just uploaded a new Official Transformers Stop Motion Video for your viewing pleasure.

Watch the video and a screencaps gallery here:

New Official Transformers Stop Motion Video From Hasbro China - Transformers News - TFW2005

 

That was pretty cool! Wish stateside promoted toys with commercials like this.

 

I don\'t like the use of emojis, but the rest of it is great. 

 

 

Warpath tech specs:
Strength: 9
Intelligence: 5
Speed: 2
Endurance: 8
Rank: 5
Courage: 9
Firepower: 7
Skill: 10
Propensity for homicidal rage in response to unsolicited snowball impact: 9999999999999

 

Techincal impressive, script patheticaly dumb.

 

It’s better than the Netflix shows

 

Agreed. The use of emoji's comes off as amateurish and bit cringey for a stop motion video that's officially sponsored by Hasbro. There are better ways to communicate emotion through pantomime than using emoji's like a crutch.

 

Wish we could've seen Warpath and Blurr get their asses handed to them by Grimlock!  

 

Why were Blurr and Warpath fighting?

 

emojis are a convenient way to skirt around the language barrier, this is a chinese production, and most of us on these boards speak english as a first language, but were able to understand the emotional states of the characters pretty well without spoken dialogue or the characters actual sculpted faces emoting.

 

Because Wheelie was shooting something at Warpath who thought it was Blurr doing it.

 

cringey these are toys they don’t make face expressions they can’t cringe makes most g1 episodes less goofy take more seriously from this video

 

I greatly preferred the fighting game series to these \"humor\" ones.

 

It's not amateurish, it's childish. And considering this is a toyline and company aimed primarily at children....

 

I totally missed that on first viewing and watched it again after seeing what @Q Prime posted. First time I thought Warpath just couldn’t stack the blocks and was getting frustrated!

Or, even more accurately, it’s cartoonish, as are the sound effects. While the animator could have used effects to change the character’s faces, use of emoji is a modern relatable way to convey emotion that, as @SG Roadbuster said, gets around the language barrier.

What bothered me more than the emoji or the plot was that the trailer supports weren’t used!  

 

Loving the creatives uses of the transformations. These are always cute and fun.

 

You see, HasTak, when you make good toys, creativity will flourish! I was wondering how they'd get around the language barrier, this seemed effective and fast. More please!

 

waaaay better and more exciting.

 

Yeah! I totally get the language barrier thing - I just think it's a bit lazy (and tacky) and that there are better ways to communicate those emotions with the whole body, which was why I said pantomime - which is universally understood by all cultures (think Charlie Chaplin or Buster Keaton). A good example would be this dragonball stop motion by the Animist: https://www.youtube.com/watch?v=TeQ-caXV-oM I'd definitely recommend checking his other stop motion videos! My criticism in a nutshell is that it can be better, that's all. If you like the way they do things perfectly as is, more power to you. Cheers  

Well yeah of course it's for children! But that doesn't mean we should sell them mediocre quality products - including advertisements for them. I mean, look at the old 80s G1 Japanese headmasters/masterforce/victory commercials - I think they're marketed WAY better in terms of effects and quality:
Star Saber commercial
Headmasters commercials
Overlord commercial

Just imagine if their skits had the same production quality! I think it'd be cool  

 

Yeah, the toys currently on the shelves! No shit! Maybe I'm just too old for this, but when I come across any promotion with not-so-popular characters, I tend to check my wallet to see if the money is still there.