Just got this email:

"PAWTUCKET, RI – April 29, 2019 – In honor of the 35th anniversary of the TRANSFORMERS franchise, Hasbro, Inc. (NASDAQ:HAS) today revealed a new brand campaign that celebrates how we’re all MORE THAN MEETS THE EYE. The MORE THAN MEETS THE EYE campaign will activate fans, celebrities and the creative minds behind the TRANSFORMERS franchise to embrace and showcase how they are MORE THAN MEETS THE EYE through videos. For 35 years MORE THAN MEETS THE EYE has been associated with the TRANSFORMERS brand and is reinforced across all elements of the franchise.

To kick off the campaign, a video featuring Angela Bassett, who starred in 2018’s critically acclaimed BUMBLEBEE film, debuted revealing how she is MORE THAN MEETS THE EYE. In the video, Bassett mentions that besides being a Golden Globe Award recipient, she is also a graduate of Yale College and Yale University. In BUMBLEBEE, Bassett voiced the Decepticon character SHATTER.

The MORE THAN MEETS THE EYE video campaign will be promoted throughout 2019 – with new videos dropping every month. Fans can expect to see familiar faces – both new and old – who have greatly impacted the franchise over the last 35 years. From individuals involved in the creation of the 1986 Transformers animated movie, to Transformers game designers and comic book creators, a wide variety of people have been tapped to contribute to this campaign.

Each video that is part of this campaign will feature the same call to action – “how are you MORE THAN MEETS THE EYE.” Using #MorethanMeetstheEye, we’re asking fans to post videos to social networks that showcase how they are MORE. Whether it’s a hidden talent, a charitable passion, or a hobby, we’re looking to hear how they are MORE THAN MEETS THE EYE."

 

So basically it's a chance for people with inflated ego's to tell anyone who cares how amazing they think they are and what they got on their resume.

 

Yeah I can’t imagine many people on these boards caring about this but it’s smart PR to get on some morning shows and try to reach the general audience.

 

Don't be jelly.

 

I have negative interest in this.

 

I'm more than meets the eye because I like pizza! I LIKE IT!!!!


Seriously, this is stoopid! Just show me new toys. I don't care about Angela Bassett & her golden globes.


Now where's Siege Soundblaster?

 

i like this one.

 

Well, I know the die hards who visit here and other fan sites won't really care. However, this is kind of a norm for companies behind a well established entity such as Transformers. They know they have money in hand with people who will be fans day in and day out but getting casuals more interested and having them become die hards too is a good business goal. More interest in the product could come by way of increased viewership for television programs or more revenue from increased product sales.

 

I'd rather have all these awesome people at a convention and meet them in person.

 

That's what I was hoping this thread was about.

 

Not necessarily. Look at someone like @G1Prowl: not only is he a Transformers fan, but he serves in our Armed Forces and literally has the scar to prove it.

Are you suggesting we hold some kind of annual robot convention?

 

I repeat the sentiment of " new toys please k tx bye"

 

Been on these board since 2002, I think.

It’s heartwarming to know that in a board about robots that change and adapt to their environment, nothing actually changes. Less than a page into a post and people are already bitching.

 

you had enough interest to comment on this thread  

 

I just wish it was them interviewing tfw users  

 

Dear Hasbro,

How about some promotion stuff to bring back GI Joe and make it just as successful as Transformers?

 

...so you're saying Walky is involved somehow?

 

What?

 

Yeah. This is marketed towards egocentric, narcissistic millennials who haven’t figured out social media isn’t real life.

 

Wait......what’s going on here?