Tbf, this only for the first 3 movies. 4 and 5 were flops

 

Nope.

1. Toy sales were still up for both movies over non-movie years.
2. Movie-wise, AoE was not considered a flop or an underperformer. It did less than the first three movies but was still considered a strong performer.
3. Movie-wise, TLK was not a flop either - but it was considered an underperformer. Globally, it pulled in $605 million. That's fantastic numbers - if you're not part of a tentpole strategy for a major studio that relies on the profits to float its lesser movies' budgets OR comparing your intake to previous entries into the franchise.

I didn't like the movie either. But I'm not going to project my bias into a false narrative that the last two movies didn't sell movie tickets or move toys in bunches.

 

Publicity stunt.

 

Oh.


So he's not actually named Blitzwing but Stascream?

 

No idea. What I meant to say is that they made this on purpose (Starscream looks, potential Blitzwing name) to arouse the fans and thus interest in the movie.

 

Ah ok, i remembered a different story. Good to know, thanks.

 

No problem. The best thing to remember is that Hasbro doesn't count register sales. The count what gets pushed out of their factory warehouses - and TLK looked pretty good for them. There was a dip going in and out of the last holiday season but that was attributed to Toys R Us ceasing orders and not paying Hasbro for what they got for part of last year. But the product was sold by Hasbro - it all just ended up mostly at Ollie's.