NJThis is what i would want frustration free packaging for online retailers and collector oriented lines to mean:

Wave cases that makes sense for collectors who purchase from online retailers so that supply meets demand. Why cant a wave case just consist of one figure only? If a figure is desired by collectors, online retailers can order more cased to meet demand. Without having to also buy unwanted figures within the same case. But that will probably never happen, though.

 

Well actually, AoE made less ticket sales than the other 3 each did domestically (With DotM making less domestic ticket sails that RotF). But unfortunately thanks mostly to China it did better than the other 3 overall...

I'm assuming the next 3 movies are going to continue the trend of declining domestic and European ticket sales with growth in China negating some or all of that impact. Though, I doubt China could really compensate for the toys if the toy lines bomb in the west. But I don't think the toys not selling will get Hasbro to alter course at this point... Sunk costs fallacy and all that jazz

 

Very interesting. Good to see that collectors are recognized as a significant force now. 20%, that's probably around what I would have guessed. Good news for us since we have seen a lot of collector targeted product in recent years. I wonder what is in store for us in the future?

 

time will tell what will happen to Transformers, this could either burst the bubble or not. but also lets keep in mind even if this one makes less money, that doesnt mean they would cancel and reboot (especially considering the Bumblebee movie will be shooting by the time TF5 makes it to cinemas), but rather retool their way of handling this Cinematic Universe, for example Batman V Superman while it made money, didnt made the amount the studio needed, so instead of rebooting with a brand new vision, they just retooled how they handled the franchise, by making sure Zack Snyder is no longer the one calling the shots in the Cinematic Universe and letting someone else be in charge of the universe

Toy wise, we will have to see, look at ROTF. people hated that movie, yet bought the toys. but it will depend if the next toyline has a great quality. as what may stop ppl here from buying them is if the figures are poorly made or dont live to expectations. as one of the issues people had with DOTM and AOE lines is that they dont live up to what we had in Movie 1 and ROTF. as they wre simplified

 

For TF, we are likely either higher than 20% or we would be if it wasn't for TakaraTomy and 3rd parties. Either way, as I have always said, our market it strong. The product and sales always show that.

This cinematic universe movie sounds like a disaster though. Talk about cramming way too many ideas into a movie, and if those topics haven't been properly introduced already (or aren't remotely popular like Visionaries and ROM), there is not a strong draw there. They really haven't made any good movies yet anyway.

Marvel's model worked because of quality. People gave DC and Superman a chance because of Nolan's Batman quality.

Hasbro has no quality.

By the way, yes attendance is on a strong downward slope. And the last movie was bad, all the press is bad, and the consensus on the street is now that this franchise is stupid. That despite the fact they have already been retooling since ROTF based on the negativity. So they have a major problem on their hands, especially considering they keep bringing back the same people and expecting different results.

Goldner had a good vision, but it's time for him to go. Hasbro is damaging their own brands (JEM - dead forever), and cannot execute effectively. They still won't spend the capital it takes to ensure their longevity. When it comes to both the toys and the media, there is no shine. Everything is just adequate at best.

The odd thing is they are lucky they have so many licensed brands again including Disney Princess and Marvel. Much more than they had for awhile there and it helping to offset some of their core brands suffering. We all know though that is dangerous. I am surprised they are up to around 50% again. They probably don't want to go over that. But they have to do something in house beyond board games and Nerf.

Maybe they can make a Nerf movie. Oh god.

 

"Maybe they can make a nerf movie"

Hasbro has already announced that they want to turn PlayDoh into a film, Magic the Gathering into a film, Monopoly into a film, Hungry Hungry Hippos into a film... I assume I'm missing a couple. Basically Hasbro thinks that because they successfully made Transformers into a film series that they can turn ANYTHING THEY WANT into a film series.

Quite frankly I'm surprised they would make all that shit before nerf. Surely a Nerf movie couldn't be as bad as a Hungry Hungry Hippos or Monopoly film?

 

When people say nerf movie I immediately think Bugsy Malone.

 

Why can't we have beautifull artwork on a fully cardboard box like we get for Legend Deadlock for example.
I would love for Hasbro to drasticly reduce the amount of plastic in its packaging.

 

I'll need to make sure I've sold my Hasbro stock before this happens.

We know they want what marvel has (just like Warner/DC and a few others). We also know they don't really get it.

This sounds like an epic train wreck (or maybe a stroke of absolute brilliance with just the right tone- like that South Park episode). Wether or not it could even work, starting with everything jammed into one movie right off the bat is a really poor choice (most likely).

Also, I strongly suspect that Marvel will be running out of gas by 2018/2019 and people will be movie on to a whole other thing. So hasbro will arrive years late to market with an embarrassingly poorly assembled product. Definitely need to sell my stock before the first trailer appears.


Also, my wife was looking forward to a MASK movie and will be disappointed to see them handling it this way.

 

DAAAAMNNN. That HCU idea has crazy written all over it.

And just when you think it can't get crazier...
...
... Stretch Armstrong shows up.

 

Maybe it can take place on a ranch, and the story can focus on the rancher who hers nerfs into a coral every day.

The untold story of the scruffy looking Nerf Herder.

 

I think they always screw up partly because they don't know what source material to incorporate and what to discard and what new original elements to develop. Also, they go for the over the top popcorn movie instead of being true to the heart of the property. M.A.S.K., G.I.Joe, Transformers could all easily co-exist in the same universe if done right. If they really want to follow Marvel's example, then they should get a captain with a reverence for the source material like Kevin Feige who knows the property and knows what peoples' connections are to it.

Here is a quote from Kevin Feige about why Deadpool was successful. This is what Hasbro needs to do:

"We’ve always said if there’s any ‘secret’ it’s respect the source material..."

“All of that is what made Deadpool so popular in the comics. Tim and his writers and Ryan Reynolds were able to get that and even magnify that up on the big screen. We’ve always said if there’s any ‘secret’ it’s respect the source material, understand the source material and then, any adaptation you make from the source material should be done only to enhance whatever the original pure spirit of the source material was."

-Kevin Feige

 

...how exactly aren't the TF movies "respectful" to a twenty minute toy commercial? Because they're 2 and a 1/2 hours? What is there to respect?

 

All 80s cartoons were 20 minute toy commercials, your point?

We're not just talking about G1 though, there are themes and norms carried through several iterations of Transformers that have been respected by each version. Bay, from the get go, did not give two shits.

 

Except what is it you feel is being disregarded by the movies? That's something I still don't get when I see this complaint. If we're talking about the over all theme of two factions fighting each along with Optimus still going out of his way to make sure evil doesn't get it's way then in that respect it's still like the other iterations.

 

Since they discovered that collectors over 16 make up a good chunk of their revenue.... maybe that will lead to more cartoons like transformers prime. Lets get a show and a line out there again that targets someone other than the 8 years old and younger demographic.

 

That show is probably the Machinima series and the comics.

That toyline is DEFINITELY Generations.

 

Hasbro DOES NOT have the vision neccesary to do a full cinematic universe. The fact they cant see the mistakes of DC and the strengths of Marvel is proof of that.

For the fact that Transformers is getting cross overs to kick off other brands now is evidence of this as well. ROM which is a hasbro toy unrelated to Transformers is going to star in this next movie to promote a retelling of that brand. Which I will find funny if they stay true to ROMs origins since they can not stay true to the Transformers at all. When they crossover my little pony in order to get the Hasbro Universe fully fleshed out I will officially quite these boards lol.

 

You guys do know that Hasbro isn't the one doing the cinematic universe right?

All we've heard about it so far points toward this being Paramount's movie universe, Paramount's initiative, Paramount's writer's room.

Hasbro is taggin along and smiling and nodding, but their actual input is the same as it was on the Bay movies, which is not much at all beyond giving the writers production bibles to help. This doesn't mean it's gonna be any good, but saying "Hasbro should or Hasbro will" is surrealistic, because they're not the ones doing it period.

 

How are they gonna make a transformers game that doesn't have violence?