These were first shown at the Australian Toy Fair back in March:
Toyfair Australia 2015 report and pics. - Ozformers Transformers Collectors Australia

Apparently they're already out in Hong Kong:
http://www.tfw2005.com/boards/trans...per-3-step-bumblebee-transforming-titans.html

I found listings for them at the Mexican Hasbro website:

Optimus Prime


Bumblebee


If the regular Titan Heroes and Titan Guardians are the modern equivalent of Action Masters, these would be the Action Master Elite counterparts.

Coincidentally, that name also appears in the URL for these listings, so we can assume it's official.

 

These are perfect for younger kids and really this should have been what the younger titan-class should have been from the start. If I see this, I might get my neice the Optimus. (Yes, she likes Transformers much to my brother's chagrin.  )

 

I feel they are investing too much into this. :|

 

My god Hasbro has gotten so cheap. Now they just extrude whatever color plastic from the body and slap "wheels" around them. Sad when you have higher quality toys from knock-off toy companies. Sigh. Their designers must have zero pride in some of this crap they put out.

 

These aren't terrible, but I'll probably stay away unless they have some kickass version of someone. I wish HasTak would go back to just making whatever they felt like, rather than trying to reach out in ways they have been failing at for a bit now.

 

While these undoubtedly look terrible to adult collectors, I think they more accurately capture the spirit of transformers than the Titan heroes, and they're perfectly fine for the younger age group they're aimed at.

 

Yeah "Transforming" (I use that term loosely) 1/2 shampoo bottles. (I say 1/2 because they forgot to finish the bottle, all the shampoo leaked out)

 

These things are crap but where are the alt mode pics?

 

At least these ones transform right?

 

Alt mode? I'm still waiting for the shampoo. They keep forgetting to put it in the bottle. 

 

While these make more sense than the regular Titan figures, aren't they a bit superfluous as it looks like they transform in 4 steps and there are already the similarly sized and difficulty-leveld 3-step changers.

I think it's great they're aiming a range of figures of virtually each character at different ages and abilities and in different sizes (I emphasise this, because in the 'traditional' leader/voyager/deluxe paradigm a single character was only available in one or maybe two sizes and difficulty levels) but it does feel a bit like they're kind of saturating their own market a bit.

 

this is the kind of toys that you will see at really low price in the stores and yet you will think a lot if worth buy it or not... maybe I will buy the Bee, just for Bee.

 

A promo pic of a kid transforming the toy, but no vehicle mode pictures: is that anything like a movie studio refusing to screen a film for critics--a sort of vote of "no confidence" in the product? These do seem really superfluous.

 

My son has no trouble with deluxe class prime bb and he is 4

But he does love those click formers lol but hates the look of these

 

Ooompa Loompa Doopity dooo!

I get these are for the young toddler jet set, and that's cool, they need product too, but did they put these though a taffy puller?

 

Good lord, these look like shit.

 

well at least they transform now. Still shit though. My Nephew is 1 year old, he'll be a year and a half by the time It's Christmas and do you think he'll be getting stuff like this? nope. Im buying him Devastator. He can play with the vehicle modes till he learns to transform them. Then has he gets older, he'll learn to combine them.

 

Yes, I think they are to. I mean, why not have stuff similar to Rescue Bots instead of crap like this? Also, the kids in these stock photos are both too old and too happy with these things. 

 

Never thought I'd see Kirk play with a transformer toy.

 

Its only logical.